Cookie Policy

Last Updated: August 2026

Backline uses a small number of cookies and tags to keep you signed in and to understand how the site performs.

Essential cookies

Required for the app to work: your authentication session, security tokens, and basic preferences. These cannot be switched off without breaking sign-in.

Analytics and advertising tags

We may load Google Tag Manager, Google Analytics, and the Meta Pixel to measure traffic, signup conversions, and ad performance. These tags set their own cookies and may record a page view, a trial signup event, and the plan you selected.

Payment cookies

Paddle.com, our Merchant of Record, sets cookies during checkout to process your order and prevent fraud.

Your controls

You can block or delete cookies in your browser settings, and use browser-level "Do Not Track" or ad-blocking tools to stop analytics tags from loading. Blocking essential cookies will prevent you from logging in.